Chunky's Fresh Pizzas is a fast food take-way business that wants to expand into South-East Asian markets. Which of the following is Chunky's most likely to pursue?

Question

Quizplus · Accepted Answer

understand why and how organisations internationalise. In a franchising agreement, a business pays the franchisor (in this case, Chunky's Fresh Pizzas) a fee in return for the right to market the franchisor's product using the franchisor's overall marketing and business plan. Franchising offers businesses a way to enter an international market without making a large upfront investment, transfer much of the risk to the franchisee, and still maintain control of the product.

Chunky's Fresh Pizzas Is a Fast Food Take-Way Business That