Blue Horizons decides that for their initial steps into export marketing, they will follow the path that most exporters take and rely on:

Question

Quizplus · Accepted Answer

understand why and how organisations internationalise. Export agents bring together buyers and sellers from different countries; trading companies purchase products from businesses and sell them into international markets. These export intermediaries can minimise the costs and risks involved in exporting, particularly in unfamiliar markets.

Blue Horizons Decides That for Their Initial Steps into Export