Business rivals sometimes form cooperative partnerships to provide services to customers across different international markets. This is known as a:

Question

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understand why and how organisations internationalise. In an international strategic alliance, a business forms a cooperative partnership with a business in the foreign market. This can be seen in the airline industry, in which various global alliances allow bigger airlines to penetrate new markets by code-sharing with smaller airlines.

Business Rivals Sometimes Form Cooperative Partnerships to Provide Services to Customers