Once the decision to internationalise is made, a marketing organisation must choose an entry mode. Most businesses start with the relatively simple approach of _____________ and rely on specialist _____________. As they gain experience, success and ambition they may evolve to more direct means of international marketing.

Question

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explain how marketers create, communicate and deliver a product of value in an international market. Most businesses start with the relatively simple approach of exporting and rely on specialist intermediaries.

Once the Decision to Internationalise Is Made, a Marketing Organisation