'Bricks and Mortar' retailers such as Gerry Harvey clam that they have been disadvantaged by the rise of e-marketing. Consumers however, have gained a number of advantages from e-marketing including:

Question

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identify digital marketing activities. For consumers, the advantages of e-marketing may include convenience, as you can access websites constantly from almost any location to obtain purchase information (or even to make the purchase), and an increase in purchase options due to greater competition.

'Bricks and Mortar' Retailers Such as Gerry Harvey Clam That