Each morning you buy a coffee from your favourite coffee shop. Each morning your experience and your coffee is slightly different. This characteristic of services is known as:

Question

Quizplus · Accepted Answer

describe how to develop and manage an effective marketing mix based on the unique characteristics of services. Services are provided by humans who, unlike machines are subject to variations in mood, skill and willingness to provide service of an agreed quality. The inevitable variations in the service provided give services the characteristic of heterogeneity; inevitable but minimisable variations in quality in the delivery of a service.

Each Morning You Buy a Coffee from Your Favourite Coffee