Boarding your Emirates flight to London, you notice the pilot in his smart uniform and the flight attendants looking very well dressed. The cabin is quite spacious and there is plenty of room for your carry-on luggage. From these visual cues you feel reassured and confident that the flight will be enjoyable. Visual cues are a characteristic of services known as:

Question

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describe how to develop and manage an effective marketing mix based on the unique characteristics of services. Physical evidence is defined as tangible cues that can be used as a means to evaluate service quality prior to purchase.

Boarding Your Emirates Flight to London, You Notice the Pilot