A potential airline customer can evaluate the ____________ qualities of timetables, destinations and prices before making their purchase and experiencing the service. Many services, however, lack these qualities and instead customers rely on other qualities.

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appreciate the major challenges in the marketing of services. A potential airline customer can evaluate the search qualities of timetables, destinations and prices before making their purchase and experiencing the service. Many services, however, lack these qualities and instead customers rely on other qualities.

A Potential Airline Customer Can Evaluate the ____________ Qualities of Timetables