A benefit that retailers offer in the distribution channel is exchange efficiency. This means that:
A) the number of parties that producers and wholesalers must deal with is reduced.
B) the number of sellers that consumers must deal with is reduced.
C) both a and b.
D) the number of parties that producers and wholesalers must deal with is increased.
E) the number of sellers that consumers must deal with is increased.

Question

Quizplus · Accepted Answer

understand the major aspects of retailing. To achieve exchange efficiencies, retailers reduce the number of parties that producers and wholesalers must deal with and reduce the number of sellers that consumers must deal with.

A Benefit That Retailers Offer in the Distribution Channel Is