Which of the Following Statements Relating to the Wheel of Retailing

Which of the following statements relating to the wheel of retailing theory is incorrect?

A) Retailers usually enter the market with low prices and low margins on their products.
B) Retailers usually enter the market with high margins on their products.
C) As a retailer's costs rise over time they are vulnerable to low cost competitors
D) As a retailer's prices rise over time they are vulnerable to low price, low margin competitors.
E) The wheel of retailing theory is similar to the product life cycle concept.