Agents are engaged by buyers or sellers on an ongoing basis to represent them in negotiations with other marketing channel participants. Which type of agent is most commonly used by a small producer who cannot afford a sales force or marketing department?
A) Manufacturers' agent.
B) Commission merchant.
C) Buying agent.
D) Selling agent.

Question

Quizplus · Accepted Answer

explain the role of agents and brokers in the distribution channel. Selling agents are commonly used by small producers that cannot afford a sales force or marketing department

Agents Are Engaged by Buyers or Sellers on an Ongoing