Which of the following statements is correct?
A) Agents and brokers can operate on behalf of buyers.
B) Agents and brokers can operate on behalf of sellers.
C) Agents and brokers can operate on behalf of both buyers and sellers.
D) Agents and brokers can act as intermediaries to connect members of the marketing channel.
E) All of the options listed.

Question

Quizplus · Accepted Answer

explain the role of agents and brokers in the distribution channel. Agents and brokers are engaged by buyers or sellers to act as marketing intermediaries, representing them in negotiations with other parties in the marketing channel.

Which of the Following Statements Is Correct