Which of the following statements is incorrect?
A) Wholesaling does not include transactions with end consumers.
B) Wholesalers deal with businesses in the distribution channel.
C) Wholesalers tend to deal with large volumes of products in their transactions.
D) Wholesalers ly advertise in the mass media.
E) Wholesalers act as the connection between producers and retailers.

Question

Quizplus · Accepted Answer

explain the role of wholesalers in marketing distribution. A wholesaler's marketing mix is geared towards dealing with businesses; for this reason, they generally do not advertise in the mass media or locate themselves in fashionable shopping districts.

Which of the Following Statements Is Incorrect