Which of the following is a potential benefit provided by wholesalers?
A) A wholesaler can promote and sell a manufacturer's products to retailers.
B) A wholesaler can hold and manage a manufacturer's inventory.
C) A wholesaler can have bulk buying power with manufacturers and are able to pass on savings to retailers.
D) All of the options listed.
E) Both a and c.

Question

Quizplus · Accepted Answer

explain the role of wholesalers in marketing distribution. For producers, wholesalers act as a sales-force, promoting and selling the product. They also hold and manage inventory, which relieves the producer's warehousing and transport burden. For retailers, wholesalers' bulk buying power means they can negotiate cheap deals with producers.

Which of the Following Is a Potential Benefit Provided by Wholesalers