A wholesaler which is owned by the producer is known as a:
A) general-merchandise wholesaler.
B) limited-line wholesaler.
C) manufacturers' wholesaler.
D) specialty-line wholesaler.

Question

Quizplus · Accepted Answer

explain the role of wholesalers in marketing distribution. Manufacturers' wholesalers, also known as manufacturers' sales branches and offices, are similar to merchant wholesalers, but are owned by the producer itself and thus represent a form of vertical integration.

A Wholesaler Which Is Owned by the Producer Is Known