In order to provide a solid return on investment for their shareholders (amongst other things), the business managers at the hardware retail chain Bunnings set prices based on profitability. Which of the following would not be considered by the managers who work with a pricing objective based on profitability?
A) Sales volume.
B) Production and distribution costs.
C) Return on investment.
D) Sales revenue.
E) All of the options listed would be potential considerations.

Question

Quizplus · Accepted Answer

understand the objectives that guide pricing strategies. All of the options given are potential considerations.

In Order to Provide a Solid Return on Investment for Their