A company that sells one item in a product line at an artificially low price to attract potential buyers then tries to sell them a higher-priced item in the product line is using:
A) promotional pricing.
B) prestige pricing.
C) bait pricing.
D) positioning pricing.

Question

Quizplus · Accepted Answer

understand the objectives that guide pricing strategies. Bait pricing involves establishing an artificially low price for one item in a product line to attract potential buyers, then tries to sell them a higher-priced item in the product line.

A Company That Sells One Item in a Product Line