Milk and eggs are products that is often heavily discounted in supermarkets like Coles, pricing lower than their competitor Woolworths to increase traffic into their stores. Oftentimes, this loss is balanced via other purchases in store. This pricing strategy is an example of a:

Question

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describe the principles of pricing based on cost and revenue analysis. If priced near cost, a product is called a price leader; if priced below cost, it is called a loss leader.

Milk and Eggs Are Products That Is Often Heavily Discounted