The total product concept broadly describes a product as a bundle of attributes, creating value for the customer. Specifically, a product can be defined as the core product, expected product, ____________ product and ____________ product.

Name: The total product concept broadly describes a product as a bundle of attributes, creating value for the customer. Specifically, a product can be defined as the core product, expected product, ____________ product and ____________ product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is B

The Total Product Concept Broadly Describes a Product as a Bundle