If a consumer is prepared to spend time comparing competing offerings before making a purchase decision, the product is most likely to be a(n):

Question

Quizplus · Accepted Answer

define 'product' and understand different ways to view and analyse products and product attributes. Shopping products are irregularly purchased items that involve moderate to high engagement with the decision-making process: consumers will often visit a number of stores, looking at the range and comparing items based on features, quality and price. Shopping products exhibit the following characteristics: they are expected to last a long time, they are purchased relatively infrequently, they are stocked by a small number of retail outlets, they sell in low volumes, and they have reasonably large profit margins.

If a Consumer Is Prepared to Spend Time Comparing Competing