David has decided to buy a new pair of work shoes, so he spends his afternoon shopping for a new pair. When classifying products, the category of 'shopping products', which includes shoes, also includes:

Question

Quizplus · Accepted Answer

define 'product' and understand different ways to view and analyse products and product attributes. Shopping products are irregularly purchased items that involve moderate to high engagement with the decision-making process: consumers will often visit a number of stores, looking at the range and comparing items based on features, quality and price. Examples of shopping products include electrical appliances, furniture, cameras and clothing.

David Has Decided to Buy a New Pair of Work