Which of the following best describes the concept of product differentiation?
A) How a product evolves as it moves from one phase of the product life cycle to the next.
B) The creation of products and product attributes that distinguish one product from another.
C) The creation of physical goods that are distinguished from competitor's physical goods.
D) The creation of services that are distinguished from competitor's services.
E) None of the options listed.
Correct Answer:
Verified
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