Auckland Realty's contract with its mobile phone provider is up for renewal. The business has grown considerably since the contract was last renewed and the director decides to talk with the provider about better pricing and more services, as well as approach alternative mobile phone providers. This is an example of a:

Question

Quizplus · Accepted Answer

Analyse business buyer behaviour and decision making. A modified rebuy is the purchase of a product that is similar, but not identical, to one a business has previously purchased, after evaluating a small range of alternatives.

Auckland Realty's Contract with Its Mobile Phone Provider Is Up