Each week the company administration manager purchases a few packets of sweet biscuits for the businesses tea room. The administration manager generally buys the brand of biscuits that are on special at the local supermarket, evaluating the small range of alternatives. The decision that the administration manager makes is an example of a:

Question

Quizplus · Accepted Answer

Analyse business buyer behaviour and decision making. A modified rebuy involves the purchase of a product that is similar, but not identical, to one a business has previously purchased, after evaluating a small range of alternatives.

Each Week the Company Administration Manager Purchases a Few Packets