As manager of your company's market research department, you often get requests for research from the company's other departments. You require all requests to be justified; which of the following is not a valid use of the findings from market research?

Question

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discuss the importance of market research as a basis for marketing decision making. Market research is an essential component of understanding the market and the marketing process. It can be used for many things, including solving problems and responding to competitors, identifying future market opportunities and threats, generating ideas about how greater value can be offered to customers, determining how to create offerings, understanding how to communicate the offering, and evaluating the effectiveness of marketing initiatives.

As Manager of Your Company's Market Research Department, You Often