You are approached by a market researcher who asks you a series of questions about your favourite lunch options. To answer the questions you circle an option in a list or scale from one to five. What kind of research method are you participating in?

Question

Quizplus · Accepted Answer

distinguish between key data sources and understand different data types. If you respond to the researcher by providing a number, ticking a box, or circling an option in a list of scale, you are participating in quantitative research method.

You Are Approached by a Market Researcher Who Asks You