In order to justify using secondary data over primary data for your market research project, you point out to your management team that the key difference between primary data and secondary data centres on:

Question

Quizplus · Accepted Answer

distinguish between key data sources and understand different data types. Secondary data comprise information originally gathered or recorded for some purpose other than to address the current market research problem, whereas primary data are data observed or collected directly from respondents as part of the current market research project. Because secondary data already exists and primary data only comes about through a dedicated market research effort, the key difference between the types of data is availability.

In Order to Justify Using Secondary Data Over Primary Data