Smith's Chips wants to know the price elasticity of demand of its 90 gram chip range. The most appropriate research design to discover the effect of price changes on the sales levels of the 90 gram range would be:

Question

Quizplus · Accepted Answer

distinguish between key data sources and understand different data types. The degree of knowledge about the research problem at hand affects the type and the amount of research that is required. Causal research assumes that a particular variable causes a specific outcome and then, by holding everything else constant, tests whether the variable does indeed affect that outcome. Causal research is used for sharply defined problems. In causal research, a hypothesis is generated for testing.

Smith's Chips Wants to Know the Price Elasticity of Demand