Which of the following is/are false?

Question

Quizplus · Accepted Answer

clearly define a research problem to guide a market research project, and prepare a research brief. The market research brief will not necessarily propose a methodology or approach for the market research. Rather it can communicate the marketer's needs to the market researcher, leaving the market researcher to bring their own expertise as to how to best obtain the information needed by the marketer (for example, international market research is often too complex and expensive to conduct in-house). The project must also be able to accommodate revisions as it proceeds. For example, the research problem may need to be reassessed once the project is underway.

Which of the Following Is/are False