A market research brief will not necessarily propose a ____________ or ___________ for the market research. This allows the market researcher to use their expertise.

Question

Quizplus · Accepted Answer

clearly define a research problem to guide a market research project, and prepare a research brief. A market research brief will not necessarily propose a methodology or approach for the market research. This allows the market researcher to use their expertise as to how to best obtain the information needed by the marketer.

A Market Research Brief Will Not Necessarily Propose a ____________