A marketing information system will NOT provide marketing decision makers with:

Question

Quizplus · Accepted Answer

discuss the importance of market research as a basis for marketing decision making. The marketing information system (MIS) is the structure put in place to manage information gathered during the usual operations of the organisation. Well-organised marketing organisations systematically collect and organise this information so that it can be used for future marketing decisions.

A Marketing Information System Will NOT Provide Marketing Decision Makers