The ethical responsibilities of market researchers do NOT include:

Question

Quizplus · Accepted Answer

discuss the importance of market research as a basis for marketing decision making. Market researchers have a duty to the profession: they must act 'professionally'. Researchers must accurately represent their skills and abilities, design research cost-effectively, obtain the desired information as efficiently as possible, and only allow conclusions to be communicated when they are supported by the findings.

The Ethical Responsibilities of Market Researchers Do NOT Include