Rich, deep and detailed information through techniques such as interviews and focus groups is obtained through which type of research?

Question

Quizplus · Accepted Answer

distinguish between key data sources and understand different data types. Qualitative research focuses on obtaining rich, deep and detailed information through techniques such as interviews and focus groups. Rather than identifying numerical patterns, qualitative research aims to get to the reasons behind behaviour. It looks to identify the attitudes and emotions that underlie the behaviours that quantitative research identifies.

Rich, Deep and Detailed Information Through Techniques Such as Interviews