Which of the following statements is correct?
A) The internal environment includes those factors that are not controllable by the organisation.
B) Weaknesses are internal factors that marketers seek to minimise.
C) The internal environment includes factors that are controllable by the organisation.
D) Both b and c.

Question

Quizplus · Accepted Answer

explain the factors at work in the organisation's internal environment. The internal environment is directly controllable by the organisation. Typically marketers seek to minimise weaknesses and maximise strengths.

Which of the Following Statements Is Correct