You decide to do a situational analysis, investigating all the internal and external forces that affect your ability as a marketer to create, communicate, deliver and exchange offerings of value. Which environment are you analysing?
A) The marketing environment.
B) The macro environment.
C) The legal environment.
D) The sociocultural environment.
E) None of the options listed.

Question

Quizplus · Accepted Answer

describe the marketing environment and the purpose of environmental analysis. The marketing environment refers to all of the internal and external forces that affect a marketer's ability to create, communicate, deliver and exchange offerings of value. The factors and forces within the marketing environment can be classified as belonging to the internal environment, the micro environment, and the macro environment.

You Decide to Do a Situational Analysis, Investigating All the Internal