The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as:
A) the internal environment.
B) environmental analysis.
C) the micro-environment.
D) the macro-environment.

Question

Quizplus · Accepted Answer

describe the marketing environment and the purpose of environmental analysis. Environmental analysis is an analytical approach that involves breaking the marketing environment into smaller parts to better understand it.

The Process of Breaking the Marketing Environment into Smaller Parts