Question 1

During a job interview, you tell your future employer how employing you will deliver value for them. This is an example of:

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. When you apply for your next job, you can apply the principles of marketing. Rather than simply telling your employer how good you are and the experience that you have (a product focus), you can tell your future employer how employing you will deliver value for them. The principles of marketing can help you to consider how you are different from other people applying for the job.

Question 2

Working as a marketer for a not-for-profit organisation which develops motivational exchanges designed to encourage healthy eating habits in school aged children. This work, which is directed towards the social good is known as:

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. Social marketing involves developing social change programs to influence the voluntary behaviour of target audiences to improve the welfare of the society.

Question 3

In marketing, 'process' refers to the systems used:

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. Process refers to the systems used to create, communicate, deliver and exchange an offering. Marketers must understand the systems that are used to create, communicate, deliver and exchange an offering to understand how the systems affect value for customers.

Question 4

Social marketing aims to change behaviour for social good.

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. Social marketing, where their work is directed towards social good and include behavioural change as one element.

Question 5

A target market can best be described as:

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. A target market is a group of customers with similar needs and wants. Not all customers in a target group will have exactly the same needs and wants, but they are more the same than different.

Question 6

The Australian Job Outlook assists to identify some typical marketing tasks.

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life.

Question 7

Social marketing activities includes:

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. Social marketing is explained in full in a later chapter, however central elements include: behaviour change as the benchmark, the development of attractive and motivational exchanges, formative research, segmentation of the target audience, pre-testing and monitoring these elements during implementation.

Question 8

To effectively implement the marketing concept, the marketing department in an organisation needs to work with:

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. The marketing department does not work in isolation in any organisation. The different business functions are closely interwoven to assist the organisation to reach its goals. For example, human resources is responsible for attracting, recruiting and retaining the right people to reach the organisation's objectives; finance supports marketing with the funds required to achieve the organisation's objectives; accounting provides marketing with some of the information (e.g. sales, costs) needed to analyse the current situation to inform strategy development; and logistics assists in delivering the offering to the customers.

Question 9

Which of the following statements is correct?

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. Marketing is often criticised and is viewed negatively by many people. However, marketing has become the driving force in many successful organisations. Consumer demand is a key driver of economic growth and marketers play a role in stimulating consumer demand. Economic growth creates employment and wealth for the benefit of individuals and society as a whole. Marketing can play a role in improving people's quality of life through providing better or safer products and the promotion of consumer and social welfare.

Question 10

Which of the following are marketing activities?

Accepted Answer

discuss how marketing improves business performance, benefits society and contributes to quality of life. Marketing includes a wide range of specialist areas including advertising, public relations, market research, product development, personal selling and market analysis.

Quiz 1: Introduction to Marketing