When the economy grows, advertising spending (usually) grows faster.
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Q26: Basic price, credit terms and special promotions
Q27: Advertisers would like to make the demand
Q28: Advertising expenditure is not subject to the
Q29: Variations in advertising intensity by industry can
Q30: Advertising must lead to higher market prices.
Q32: What are the two main types of
Q33: What changes have favoured the development of
Q34: What are the main areas and considerations
Q35: Discuss the strengths of brands.
Q36: What is the advertising/sales ratio? Why is
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