Basic price, credit terms and special promotions are all part of the 'pricing considerations' dimension when looking the marketing mix.
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Q21: Market segmentation is an important strategy, which
Q22: If a firm's product is better quality
Q23: Service characteristics relate to the support and
Q24: One of the reasons that supermarkets are
Q25: A part of the market that has
Q27: Advertisers would like to make the demand
Q28: Advertising expenditure is not subject to the
Q29: Variations in advertising intensity by industry can
Q30: Advertising must lead to higher market prices.
Q31: When the economy grows, advertising spending (usually)
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