A part of the market that has not been filled by an existing brand or business is called a market niche.
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Q20: If a firm always charged lower prices,
Q21: Market segmentation is an important strategy, which
Q22: If a firm's product is better quality
Q23: Service characteristics relate to the support and
Q24: One of the reasons that supermarkets are
Q26: Basic price, credit terms and special promotions
Q27: Advertisers would like to make the demand
Q28: Advertising expenditure is not subject to the
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Q30: Advertising must lead to higher market prices.
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