Service characteristics relate to the support and back- up given to the customer after the product has been sold.
Correct Answer:
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Q18: Advertising on television accounts for approximately _
Q19: Non- price competition can involve advertising, packaging
Q20: If a firm always charged lower prices,
Q21: Market segmentation is an important strategy, which
Q22: If a firm's product is better quality
Q24: One of the reasons that supermarkets are
Q25: A part of the market that has
Q26: Basic price, credit terms and special promotions
Q27: Advertisers would like to make the demand
Q28: Advertising expenditure is not subject to the
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