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Q30: Advertising must lead to higher market prices.
Q31: When the economy grows, advertising spending (usually)
Q32: What are the two main types of
Q33: What changes have favoured the development of
Q34: What are the main areas and considerations
Q35: Discuss the strengths of brands.
Q36: What is the advertising/sales ratio? Why is
Q38: Explain how advertising and marketing is intended
Q39: Summarise the arguments put forward in favour
Q40: How is advertising affected by the economy?
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