In a free market, if there is an increase in demand which cannot be met immediately, prices tend to rise. This allocates the goods to those who are willing and able to pay the most. Economists call this

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Price rationing is the process where prices adjust due to changes in supply and demand, allocating goods to those willing and able to pay the most. This is a fundamental concept in free market economics.

In a Free Market, If There Is an Increase in Demand