When looking at market structure in the market analysis approach to opportunity assessment, an entrepreneur will use which of the following criteria?
A) barriers to market entry
B) amount of competition
C) relative maturity of the market
D) amount of cash investment required to penetrate the market
E) All of the answers are correct.

Question

Quizplus · Accepted Answer

All the criteria listed (barriers to market entry, amount of competition, relative maturity of the market, and amount of cash investment required) are relevant factors in assessing market structure for opportunity assessment.

When Looking at Market Structure in the Market Analysis Approach