The product planning and development process: Promising new product ideas should be identified and impractical ones eliminated in the
A) Idea Stage
B) Concept Stage
C) Product development stage
D) Test Marketing Stage
E) All of the answers are correct

Question

Quizplus · Accepted Answer

In the Idea Stage, promising new product ideas are identified and impractical ones are eliminated to focus on viable options for further development.

The Product Planning and Development Process: Promising New Product Ideas