Megan took a phone survey where each question posed had an answer range of unsatisfied to completely satisfied describing her purchase experience. Because the categories are in equal increments, the category can be recoded into a number transforming the category into what is called a category score.

Question

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This process describes converting ordinal data (categories with a meaningful order but not necessarily equal intervals between them) into numerical scores, which allows for more quantitative analysis and is a common practice in data analysis.

Megan Took a Phone Survey Where Each Question Posed Had