In addition to Porter's Five Forces and related strategy spectrum, a company could choose to use the complementary framework of customer value proposition. This method requires that each company detail their mix of products, prices, services, relationships, and image. In what way is this strategy like Porter's strategic choices?
A) Both strategic plans contain a subset of additional identification.
B) Both strategies strictly focus on maintaining the best pricing in the market.
C) Both strategies strictly focus on providing the most unique products to their customers.
D) The company must define a mix of what makes up their business.

Question

Quizplus · Accepted Answer

This question requires familiarity with both Porter's Five Forces and the complementary framework of customer value proposition. Choice A is the correct choice as it identifies the appropriate way in which the two strategies are similar. Porter's Five Forces has a subset of cost leadership and product differentiation, and the complementary framework of customer value proposition has a subset of operational excellence and product leadership. The remaining choices are incorrect as they do not correctly identify ways the two are similar.

In Addition to Porter's Five Forces and Related Strategy Spectrum