Jones Corp. is a newly formed organization that will produce 10-key calculators that it intends to sell to office supply stores and directly from its own online platform. Jones is in the planning stages of their business and are formulating a strategic plan. As part of this initial planning, the owners know that they must first identify a mission and vision. Which of the following best represents a mission for Jones?
A) Jones Corp. calculator will be the calculator of choice for Accountants and CPAs.
B) Jones will be the largest provider of calculators in the US.
C) Jones will produce the best calculators in the world.
D) Jones will provide a calculator that is reliable and cost-efficient.

Question

Quizplus · Accepted Answer

This question requires understanding the difference between mission and vision, and that can be difficult since they are similar. Choice D is correct because it provides a purpose for the organization. The other three choices are potential visions and not missions since they are more narrative in nature and outline what Jones Corp. would like to accomplish or be known for in the future.