Companies Will Investigate and Integrate Tools to Effectively Evaluate Themselves

Companies will investigate and integrate tools to effectively evaluate themselves from both a financial and nonfinancial perspective. Both perspectives come with advantages and can assist in painting a more complete picture of how a business has performed. Why would a company choose to look at a nonfinancial measure?

A) The company is concerned with its performance during the last fiscal year.
B) The company is evaluating their sales tactics to determine what is effective for them.
C) The company is not concerned with changing events as they transpire.
D) The company would like to investigate whether there has been an increase in Accounts Receivable turnover.