Cynthia has been working at her current job for a little more than two years as a customer service representative. She has expressed interest in obtaining more job responsibilities and is seeking out ways that she could be promoted to a management role. She knows one thing she could do would be to assist with a new marketing campaign. If the campaign targets attracting new customers, then what would her best source of data be?
A) A customer satisfaction survey sent out by the company's sales department
B) A press release from a competitor about their new line of products for toddlers
C) A production summary from the operations department for the most recent year
D) A search engine optimization report that outlines top user queries for different groups of people

Question

Quizplus · Accepted Answer

This question requires familiarity with data & possible sources and data types that would help a decision maker with a new project or campaign. Choice D is correct because a search engine optimization report that can provide some insight into what specific groups of people are looking at would be the most helpful for planning the new marketing campaign. The remaining choices are incorrect as those would be good data for other tasks.

Cynthia Has Been Working at Her Current Job for a Little